Feeds: A New Channel for Search Marketing

Savvy search marketers are taking advantage of an increasingly popular technology to attract traffic: RSS feeds that get picked up virtually instantaneously as they are published by specialized webfeed search engines.

RSS feeds deliver summaries of regularly changing Web content to publishers. In this session, representatives who operate major news and webfeed search engines talked about how to prepare, submit, and subscribe to the various webfeed search engines.

Source : www.searchenginewatch.com