Online Ad Revenues Grow for Third Straight Year
U.S. online advertising revenues grew for a third consecutive year as keyword ads targeted to specific search queries continued to dominate, an industry group said Thursday.
Online advertising set a new record of US$12.5 billion last year, a 30 percent increase from the previous high of $9.63 billion in 2004.
Search remained the largest generator of revenues, accounting for $5.1 billion, or 41 percent, of the 2005 figures. That's slightly higher than the 39 percent share in 2004.
Internet ads also set a record for the fourth quarter, with revenues totaling $3.6 billion, a 34 percent jump from the same period in 2004 and 15 percent more than the previous record of $3.1 billion, set in the third quarter of 2005.
Online advertising set a new record of US$12.5 billion last year, a 30 percent increase from the previous high of $9.63 billion in 2004.
Search remained the largest generator of revenues, accounting for $5.1 billion, or 41 percent, of the 2005 figures. That's slightly higher than the 39 percent share in 2004.
Internet ads also set a record for the fourth quarter, with revenues totaling $3.6 billion, a 34 percent jump from the same period in 2004 and 15 percent more than the previous record of $3.1 billion, set in the third quarter of 2005.
posted by seo at 4:13 PM
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