Google, Intuit Team Up Against Microsoft
Google just upped the ante in its desktop challenge to Microsoft. The Web search leader hammered out a deal to include various Google tools in a new version of Intuit's QuickBooks small business accounting software. The partnership represents one of Google's most aggressive moves into PC desktop software, the market dominated by Microsoft.
By teaming with Intuit, Google could get access to the 1.5 million small businesses Intuit expects will buy or upgrade to QuickBooks 2007 when it ships this fall. The new software package will include Google's AdWords Find out what Google Checkout can do for your online business. for creating Internet text ads tied to search keywords.
The software will include other tools both companies hope small businesses will find invaluable. It will let businesses list contact information in Google Maps and introduce products into Google search results through Google Base. "QuickBooks has millions of small businesses, and this is the fastest way to get millions of new advertisers into these online networks," Google CEO Eric Schmidt says.
By teaming with Intuit, Google could get access to the 1.5 million small businesses Intuit expects will buy or upgrade to QuickBooks 2007 when it ships this fall. The new software package will include Google's AdWords Find out what Google Checkout can do for your online business. for creating Internet text ads tied to search keywords.
The software will include other tools both companies hope small businesses will find invaluable. It will let businesses list contact information in Google Maps and introduce products into Google search results through Google Base. "QuickBooks has millions of small businesses, and this is the fastest way to get millions of new advertisers into these online networks," Google CEO Eric Schmidt says.
posted by seo at 2:27 PM
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