Saturday, September 24

Google Print Sued

The Authors Guild suit is the first actual legal action taken against the Google Library program. By seeking to have the complaint recognized as a class action, the Guild leaves open the possibility that other publishing groups and thousands of individual writers could join the case.

The Authors Guild suit is the first actual legal action taken against the Google Library program. By seeking to have the complaint recognized as a class action, the Guild leaves open the possibility that other publishing groups and thousands of individual writers could join the case.

Saturday, September 10

Google Starts Offering Print Ads

Google is raising eyebrows by probing for opportunities outside the digital world for the first time ever, announcing it would conduct a test of a program to re-sell print advertising space to customers of its online marketing programs.

Google has purchased space in next week's issues of PC Magazine and Maximum PC magazine with the intention of re-selling that space to its online customers. The move marks the first time that Google ads will appear anywhere but online.

Speculation in the advertising industry was that Google may experiment with various payment options for the print space, possibly auctioning it off the way it lets marketers bid on keyword placements or attempting to translate the pay-per-click-through model that works well online by pricing ads based on the number of visits to a certain Web URL or calls to a specific phone number they generate.